Monday, December 1, 2008

Great Demo! Example: Digital Camera Packaging and Instructions

We recently purchased a “point-and-shoot” digital camera – and I was struck by how well the camera packaging and instructions map to Great Demo! ideas…

- The box and instructions had multiple images as examples of what kinds of photos could be taken using the camera. These are wonderful (and effective!) Illustrations, as they included “normal” views, a “telephoto” example, a “macro” view, and even a “smile-finding” sample.

- Next, I was struck by how my better-half proceeded to learn how to use the camera. She didn’t dive into the detailed instructions but, instead, found the “Quick Guide” to follow the direct pathway to get the camera set up and to take her first few pictures. This is a wonderful example of a “Do It” pathway.

- Later on, after she had experimented with the camera at a family event, she was curious about how to access and operate certain features (low lighting; flash “on”/flash “off”, “Movie Mode”, etc.). She looked these items up in the detailed instruction book, going directly to the pages of interest (and not looking for other features…). This is a terrific example of “Peeling Back the Layers” – exploring only those capabilities of interest. Later on, I expect she may revisit the instruction book as she wants to learn about other camera modes and functions.

What a wonderful, real-life example of method mimicking life…!

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