Crossing the Chasm Neatly Summarized

I recently saw a crisp explanation of Geoffrey Moore’s “Crossing the Chasm” key groups, with each group’s perspective summarized in a few words:


Techies – Try it!

Visionaries – Get ahead of the herd…

[The Chasm follows this group…]

Pragmatists – Stick with the herd…

Conservatives – Hold on…!

Skeptics – No way!


Nicely stated – the book itself is still highly relevant and makes an excellent read, although the company examples are dated. It is available on Amazon.com at http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/0060517123/ref=sr_1_1?ie=UTF8&s=books&qid=1233248095&sr=1-1.

Technology, Entertainment, Design – Terrific Talks and Presentations

The team at TED (www.ted.com) has been providing a platform to showcase some of the most stimulating, interesting and entertaining presentations for years. Exploring the publically-available presentations (as videos) on their website offers a wonderful opportunity to see some of the best presenters in action. Check it out!

International Cultural Differences and Guidelines - Website

I just ran across an excellent website (http://www.executiveplanet.com/index.php?title=Main_Page) that lists information on a range of countries and cultural norms for each, including (using Australia as an example):

Australia: About Australia About Australia
Australia: Appointment Alert! Making appointments
Australia: Business Dress Guidelines for business dress
Australia: Conversation Welcome topics of conversation
Australia: First Name or Title? Addressing others with respect
Australia: Gift Giving Selecting and presenting an appropriate business gift
Australia: Let's Make a Deal! What you should know before negotiating
Australia: Prosperous Entertaining Entertaining for business success
Australia: Public Behaviour Acceptable public conduct

Well worth exploring before your next international trip…