Thursday, June 2, 2011

Interesting (Good) Examples of Online Demos

The folks at Spotfire (Tibco) have created an interesting set of online demos at worth exploring.  Typical online demos often try a one-size-fits-all strategy, which fails in many situations (since we aren’t one-size-fits-all customers).  Spotfire has created a flock of example demos (~60) for a range of industries and application areas, endeavoring to enable customers to focus on reasonably specific topics and challenges. 

Further, the demos are not canned recordings, but are live (bounded) versions of the offerings, enabling customers to dynamically explore the demos and associated capabilities.  There is, of course, some risk in this – that customers will not figure out how to navigate through the demos, but the use of some text descriptions (along with brave clicking on the customer’s part) largely addresses this issue.

Overall, an excellent job in providing appetizer-level examples of Spotfire’s capabilities – and potentially a great template of an approach for others.

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