I often suggest that presales teams get together on a regular basis to share tips, best practices, and new ideas (these gatherings are sometimes called “Demo Days”). The collection of knowledge, skills, and infrastructure is referred to as Demo Capital – an extremely valuable resource for a vendor.
One additional element of Demo Capital to contemplate is stories. Stories used in demos that have proven to be particularly successful should be shared – and reused – within teams. Consider including a “storytelling” segment in your next Demo Days event.