What experiences and recommendations can you share?
Tips, thoughts, tools, techniques and practices to increase success rates with software demonstrations
Thursday, March 22, 2012
Using a VM for Remote Demos – Comments and Experiences?
I’ve heard a number of advantages and trade-offs regarding using
virtual machines when presenting demos remotely (e.g., over WebEx or
GoToMeeting). One advantage is that
using a VM eliminates (or hides) the possibility of the audience seeing IM’s or
email previews and related notifications.
It also provides the ability to show a “clean” desktop. On the other hand, using a VM may add
substantial start-up time and/or complexity to operating remotely.
Sunday, March 18, 2012
Terrific Situation Slide Labels
For internal communications and “controlled vocabulary” within the vendor I typically recommend using the following labels for Situation Slides:
- [Job Title/Industry]
- Critical Business Issue
- Problem/Reason
- Specific Capabilities
- Delta
- Critical Date/Critical Event
While these labels are excellent for internal use, they may not resonate well with customers. Here are a set of labels offered by a recent Great Demo! Workshop team that were particularly well-received:
- Your Challenge
- Your Current Process
- Your Requirements
- Your Bottom Line
- Your Target Date
Wonderful!
- [Job Title/Industry]
- Critical Business Issue
- Problem/Reason
- Specific Capabilities
- Delta
- Critical Date/Critical Event
While these labels are excellent for internal use, they may not resonate well with customers. Here are a set of labels offered by a recent Great Demo! Workshop team that were particularly well-received:
- Your Challenge
- Your Current Process
- Your Requirements
- Your Bottom Line
- Your Target Date
Wonderful!
Friday, March 2, 2012
Epic Poem Demos Delivered Remotely – Seriously Stunningly Awful
It is bad enough to have someone present a demo in “Epic
Poem” format in a face-to-face situation – it is stunningly awful to see them
delivered remotely, over the web (using WebEx, GoToMeeting or similar
tools)! I was watching a series of these
during the past couple of weeks and have a few observations:
Does the audience really need to be there?
Far too often demo presenters launch into their “Epic Poem”
patter and talk/demo for an entire hour, with nary a pause (other than to
periodically ask, “Any questions so far?”).
The audience could be completely unengaged – and off doing other (more
productive) activities such as reading email, browsing the web or writing a
novel. The only requirement on the
audience’s part is to be able to respond “Nope” when the presenter asks “Any
questions so far?” and/or to make the occasional “uh-huh” grunt to give the
presenter the impression that the audience is still paying attention.
Does the presenter feel he/she has done a good job because
he/she made it through the material (the complete Epic Poem demo) within the
allotted time?
Unfortunately, this often appears to be the presenters’
measurement of success. The format for
these 1-hour demos seems to follow a rather consistent path:
-
Corporate overview – 5-10 minutes (boring and
unnecessary)
-
Product overview – 5-10 minutes (largely boring
and unnecessary, and generally includes the traditional boring vendor
product-centric architecture slide)
-
Demo presented in Epic Poem format – fills up
the entire balance of the hour, often running a few minutes over, leaving no
opportunity for audience interaction or questions
Is the presenter as bored as the audience?
It is likely that the presenter delivers this same
PowerPoint slides and demo over and over – perhaps several times a week or more
– and so it is likely the presenter is as bored with the content (and its
delivery) as the audience is!
The moral?
Get out of Epic Poem mode and reconstruct demos to map to
audience interests, needs and time-constraints.
(For those already familiar with Great Demo! methods, you know what to
do – for those who are new to these ideas, I can offer a few articles and
resources that may help ...
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