For internal communications and “controlled vocabulary” within the vendor I typically recommend using the following labels for Situation Slides:
- [Job Title/Industry]
- Critical Business Issue
- Problem/Reason
- Specific Capabilities
- Delta
- Critical Date/Critical Event
While these labels are excellent for internal use, they may not resonate well with customers. Here are a set of labels offered by a recent Great Demo! Workshop team that were particularly well-received:
- Your Challenge
- Your Current Process
- Your Requirements
- Your Bottom Line
- Your Target Date
Wonderful!
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