Friday, December 28, 2012

“Nut Graph” – Applied To Demos

There are a number of terrific ideas in journalism that we can apply to demos – one of which is the “Net Graph”, a contraction of “Nutshell Paragraph”.  In most news stories, the key facts of the story are presented in the first couple of sentences and serve to answer “who, what, when, where, why and how” crisply. 

In Great Demo! methodology, this is very similar to the “Do It” pathway and its accompanying summary.  For example, “To summarize, we just showed how [how] you [who] can access your key report [what] in three mouse clicks [when] right from your laptop computer [where], as opposed to what is currently consuming 2 FTE’s annually [why].”

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