Many organizations don’t describe their offerings as complete
applications, but rather as toolkits or toolboxes – and very often struggle to
find effective ways to demonstrate them and communicate value. Toolkit offerings enable enormous
flexibility, but may demand an ability to visualize what end deliverables might
resonate with specific customers.
Consider the following toolkit list of components:
·
- The intelligent NXT
features 32-bit microprocessor, a large matrix display, 4 input and 3 output
ports, and Bluetooth and USB communication link
·
- Three interactive servo
motors
·
- Four sensors: Ultrasonic
Sensor, 2 Touch Sensors and the all-new Color Sensor
·
- Color Sensor has triple
functionality: distinguishes colors and light settings, and functions as a lamp
·
- Easy-to-use software (PC
and Mac) with icon-based drag-and-drop programming and 16 fun building and
programming challenges
·
- All the elements (612
pieces) you need
·
- Personalize with the
Sound and Icon editors
·
- Share your project files
with your friends with the Pack-N-Go project packager
·
- Batteries not included
What could you build with this?
What solutions does this enable – what problems does it address? Pretty tough!
We can take a lesson from a toy company: Lego.
These folks have taken the concept of “a pile of bricks” – a toolkit– to
a wonderful array of tangible, easy-to-envision deliverables. For example, the toolkit listed above is the components
listing for Lego’s Mindstorms robots: “The NXT generation of buildable,
programmable robots is here!”
And how does
Lego help their customers visualize the end result? They use Illustrations of the (very cool)
robots that the kit can build. Check
them out here: http://shop.lego.com/ByCategory/Product.aspx?p=8547&cn=389&d=292.
These same
ideas can be applied to Vision Generation demos for toolkit and toolbox
software: generate and present Illustrations
of high-probability end-results that your tools can build – and present them as
examples for further exploration and discussion.
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