Wednesday, June 18, 2014

Another Cooking Analogy for Demos – Length of the Recipe

A recent Great Demo! Workshop participant observed that for most home cooks, a recipe that has a long list of ingredients and a long set of instructions is less likely to be chosen over one that is shorter.  He also pointed out that the longer, more complicated recipe presents more chances to make mistakes (“Damn, it wasn’t supposed to look like that…!”). 

Clearly these ideas are directly applicable to demos!

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