“I’ve Saved the Best for Last…” – A Stunningly Awful Strategy…!

I can’t tell you how many times I hear the presenter say, in a demo, "I've saved the best part for last..."  And this is offered after (often) an hour or more of demo details and day-in-the-life feature-function-flow. 

Who is left in the room at that point?  Certainly not the high-ranking people. 

And how are the remaining customer participants’ brains?  Mush.

So don’t save the best for last; instead Do the Last Thing First!  (What a great idea…)