Here’s a simple best practice for ending web demos and webinars: Hit “Pause” at the end of your session.
(Using tools such as WebEx and GoToMeeting) This freezes the screen that the audience sees. Doing this reduces the risk of forgetting to stop sharing your screen – and therefore the risk of your audience watching you work on your email, or browse some non-business-like websites (*ahem*) or update your forecast or other potentially embarrassing activity…
I recommend hitting Pause first, then stopping sharing and doing other session-related clean-up next.
Note: Bonus points will be awarded to presenters who, at the end of their demo, return to the best, most compelling screen (an “Illustration”) before hitting Pause. I can’t tell you how many presenters finish a demo and then show a PowerPoint slide that says, “Questions?” or “Thank You!” – that’s a serious waste of an opportunity. The last thing the audience sees will likely be remembered moderately well – take advantage of that!