I am absolutely delighted to
point you to this study done by the wonderful folks at Gong.io – check it
out. They analyzed over 67,000 demo
recordings and found some really interesting results.
For those familiar with Great
Demo!, this study strongly validates the methodology, including three key
practices:
1: Review the
customer’s situation
2: Do the Last Thing
First
3: Turn the demo from a
traditional “firehose” delivery into a two-way, bidirectional conversation.
Enjoy!
No comments:
Post a Comment