I’ve been listening to a large number of demos and Discovery calls lately and noted a new trend: “Super” may be the new “go to” word for vendors in conversations with customers.
Previously, Awesome was the clear winner, including its derivatives. Here’s a list that I compiled last year from live or recorded calls:
An Awesome List of Awesomeness – Ranked from Awesomeleast to Awesomemost:
Sort of awesome
Kind of awesome
Pretty awesome
Awesome
Really awesome
Even more awesome
So awesome
It’s SO awesome
Awesomely awesome
Super awesome
A ton of awesome
It’s Awesomer Sauceomer
Triple awesome
Software + Solutions = Awesomesauce
Pretty super awesome, awesomely speaking
Sadly, however, Awesome seems to be losing favor and now often appears to be relegated to punctuation:
Prospect: “This problem is really bad and getting worse…”
Vendor: “Awesome!”
Prospect: “I mean, people are being fired…!”
Vendor: “Awesome!”
And while Awesome’s tide is ebbing, Super is in full flood. Here are a few examples from vendor reps in the past weeks:
“I’m super excited to talk with you…!”
“This is super comprehensive…!”
“Doing this is super easy…!”
Personally, I’m looking forward to when someone is asked, “How are you doing?” and they reply, “I’m super, man…!”
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