Great Demo! Third Edition Launch!

 

Great Demo! Third Edition is now available in paperback, Kindle, and Audiobook versions – A game-changing investment in yourself and your team!

Completely overhauled and expanded, this production-hardened Third Edition is really two books in one! 

Part 1 presents the Great Demo! Core Methodology – the only demonstration methodology validated in studies of thousands of demos.

Part 2 offers guidance for a broad range of Advanced Topics, including:

• Multi-Solution, Multi-Player Demos – Detailing the process and best practices for these complex, non-single solution scenarios.

• Vision Generation Demos – A hugely important skillset to reduce or eliminate Stunningly Awful Harbor Tours and wasted “overview” demos. This chapter also dovetails beautifully with the discovery methods presented in the Doing Discovery book.

• Storytelling – One of the most sought-after, yet poorly understood topics, this chapter includes specifics on the why, what, and how of storytelling in demos. 

• Virtual Demos – Offering a collection of validated best practices, tips, and techniques for engaging and driving interactivity over the web, including guidance for a range of hybrid scenarios.

• Other Forms of Proof – Goes far beyond running and managing simple POCs, plus practices to reduce unnecessary POCs and improve win rates.

• Implementing Great Demo! – Provides human-tested, pragmatic guidance on personal adoption and implementation of the methodology and skills.

Stories, Exercises, Axioms, Sidebars, and Doing Discovery Bonuses are purposefully designed to enable you to successfully adapt, adopt, and apply the principles to your specific software. Whether you represent vertical-specific software (from accounting to zymology), toolkits, workflow and process support, visualization and analysis tools, and in size from start-ups to monster organizations, Great Demo! Third Edition has been validated by practitioners across hundreds of categories.

Great Demo! Third Edition can be found on Amazon worldwide – contact me for volume discounts on multiple copies!