“I've read over 30 sales and management books—Gap Selling, Sandler, Challenger, MEDDPICC at Infobip—and every abbreviation in between.
But recently, I stumbled upon a true gem: Doing Discovery by Peter Cohan.
This book is a game-changer for anyone in technology sales (SaaS). It breaks down the 7 levels of discovery skills, and while we might like to think we're at level 7, the reality is most of us are hanging around level 3 or 4 (at best!).
What makes this book stand out? It's packed with practical tips, thought-provoking questions, and actionable advice—all tailored for the SaaS world. It's not just a book; it’s a roadmap to better conversations and outcomes in sales.
If you have ~24€ to spare, I highly recommend reading it. It’s worth every (euro) cent.”
– Hrvoje Gabelica, Account Executive
https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/
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