Friday, January 23, 2026

When Should Value Be Communicated?


When should you communicate tangible, specific value in your demos? Frequently!

 

In Great Demo! methodology, our guidance includes:

 

·      Right at the beginning of the demo, when presenting your Situation Slide(s).

·      When you describe Illustrations (which should include What the audience is seeing, How it helps to solve their problems, and the tangible Value associated with make the change).

·      In interim summaries.

·      In your Final Summary.

 

In comparison with mere words, crisp communication of value using numbers elevates your prospects’ understanding and dramatically increases the utility of the information. Numbers enable a magic that words alone cannot achieve!

 

 

Note: This is the last in a series of posts that are delightfully combined in a single article with additional insights and links which you can find here!  https://greatdemo.com/the-magic-of-numbers-in-communicating-value/  

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