The more strands and attachment points the better!
Have you ever seen a spiderweb in a good breeze and been amazed at its tenacity? Each individual filament isn’t particularly strong, but when they come together from multiple anchors and interconnect, the overall web can be impressively strong!
Memory works similarly.
Offer a fact or list a feature and you have a single strand from a single anchor. Not particularly strong, and it can easily be blown away in the breeze of business.
Communicate an Advantage Statement and you establish something stronger.
Include a Benefit Statement and you now have two interconnected fibers from two anchors.
Describe an analogy or metaphor and you’ve got the beginnings of a satisfactory memory web.
Tell an effective story, and your web stands strong in all kinds of business winds!
What makes a good story? See this article:
Want some example stories?
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