Do’s and Don’ts: Fabulous Framing for Founders!
“Peter E. Cohan shares how storytelling, sales strategy, and business thinking drive real growth.
Learn how to communicate value, build strong business cases, and position yourself as an expert.”
I joined Craig Sheets and “Behind Closed Books” for this engaging and pragmatic discussion of founding and growing your business, including:
00:00 Introduction
00:30 Welcome and topics
04:00 Naming your company – and what not to do!
12:30 A surprising way to write a book
15:30 Print-on-demand and publishing options
16:30 Getting to the point!
24:00 Marketing, being perceived as an expert, and bootstrapping
28:00 Struggling to “pull the trigger” in starting the business?
32:30 Tax and company structure pragmatics!
40:00 Storytelling, business success, and effective stories
50:00 Five ways to communicate ideas
55:30 Some thoughts on AI (of course!)
64:30 Freeze-dried beer!
69:30 Origins, changes, and growth
You can find the full recording here – enjoy!
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