“Sure, I can show you a day-in-the-life demo, but it will take a week…!”
- Great quote from a Great Demo! Workshop participant.
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About Me
- Peter E. Cohan
- Belmont, California
- “Have you ever seen a bad software demo…?” Peter Cohan helps organizations put the “Wow!” into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer… Explore our website at www.SecondDerivative.com or contact me at PCohan@SecondDerivative.com.
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