Sunday, August 23, 2009

Location Location Location

In Great Demo! Workshops, we typically discuss when the technical player (SE, SC, etc.) actually receives qualification and discovery information – with the emphasis on “earlier is (much) better”. Cynical Workshop participants often note that pre-demo prospect information is communicated “in the car, on the way to the demo” or “in the lobby at the prospect’s site”.

One deeply cynical participant pointed out that for doing en-route (and in-automobile) demo preparation, the rear seats of most rental cars have more room than the front, if you need to use a laptop and spread out papers…

In what exciting or unusual locations have you seen pre-demo information communicated?

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