Wednesday, October 21, 2009

Which Would You Prefer?

I often hear that companies “Eat their own dog-food…” to communicate the idea that they use their own products for their internal processes. Nice thought, but potentially rather unappetizing – and arguably an unsavory description of one’s own offerings.

I heard a wonderful alternative yesterday to communicate the same idea, “We drink our own champagne…”

2 comments:

Nick Olivo said...

"We eat at our own restaurant" is the variant on this phrase that I normally use. But I like the champagne one better. I'll be stealing that. :)

Anonymous said...

"We eat our own cooking" is the one I use. Never understood the dog food thing...