In Great Demo! Workshops we execute a wonderful exercise designed to help participants understand the importance of “chunking” information – of organizing demos into consumable components, rather than a long, serial delivery of features and functions. The “Attention-Retention” exercise enables Workshop participants to prove these ideas to themselves.
The basis for the Attention-Retention exercise is known as the “Serial Position Effect”. More on this can be found on Wikipedia for those who are interested (and who wouldn’t be?) at http://en.wikipedia.org/wiki/Serial_position_effect. (Many thanks to the Great Demo! Workshop participant who provided this information!)