Sunday, November 22, 2009

Attention-Retention Curves – The “Serial Position Effect” – The Basis Behind a Very Important Concept

In Great Demo! Workshops we execute a wonderful exercise designed to help participants understand the importance of “chunking” information – of organizing demos into consumable components, rather than a long, serial delivery of features and functions. The “Attention-Retention” exercise enables Workshop participants to prove these ideas to themselves.

The basis for the Attention-Retention exercise is known as the “Serial Position Effect”. More on this can be found on Wikipedia for those who are interested (and who wouldn’t be?) at (Many thanks to the Great Demo! Workshop participant who provided this information!)

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