Wednesday, December 9, 2015

Corporate Overview Presentations – Start-ups vs. Traditional Companies

[Here’s your SNOD:  Snarky Observation of the Day]

What is the difference between corporate overview presentations delivered by traditional vs. start-up companies?

Traditional Company:  It is the low-energy delivery of an unnecessary onslaught of narcissistic and tedious company and product information…
Start-up:  It is the high-energy delivery of an unnecessary onslaught of narcissistic and tedious company and product information.


Note:  As an audience member, run for the hills if you see a salesperson open a Corporate Overview Presentation that shows (in PowerPoint) “Slide 1 of 45”…!

Double Note:  For those who are inclined to comment, “But Peter, they may not know about us…” consider the following:

1.  As a customer, I wouldn’t invite you to consume an hour (or more) for a demo meeting if I didn’t already have a good understanding of your company (for example, from your website).
2.  Shouldn’t your marketing department have already broadcast this information?

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