One of our objectives in a demo is to “suspend disbelief” – to make the demo appear as real to the customer as possible. A rapid way to destroy the illusion is to login as a “System Administrator” – and worse, to call out specifically that you are doing so.
The only people who actually login as a System Administrator are, well, System Administrators… Everyone else – Execs, Middle Managers, and Staff End-Users – would likely never login as a Sys Admin are at risk of being confused or overwhelmed.
A great alternative was proposed by a recent Great Demo! Workshop participant, who suggested changing the display name from “Sys Admin” to the actual name of the key customer participant in the demo meeting. Wonderful!