One of our objectives in a
demo is to “suspend disbelief” – to make the demo appear as real to the
customer as possible. A rapid way to
destroy the illusion is to login as a “System Administrator” – and worse, to call
out specifically that you are doing so.
The only people who actually
login as a System Administrator are, well, System Administrators… Everyone else – Execs, Middle Managers, and
Staff End-Users – would likely never login as a Sys Admin are at risk of being
confused or overwhelmed.
A great alternative was proposed
by a recent Great Demo! Workshop participant, who suggested changing the
display name from “Sys Admin” to the actual name of the key customer participant
in the demo meeting. Wonderful!
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