Last week I joined the fine folks at Refract.ai and Brian Geery from SalesNv to discuss how software vendors can best position themselves in relation to their competitors during demonstrations.
We've created a “highlights reel” of some of the key takeaways from the call.
The speakers were:
· Yours truly, Peter Cohan – Great Demo! Principal - The Second Derivative
· Brian Geery - Managing Partner - SalesNv
· Richard Smith - Co-Founder and Head of Sales - Refract
· Matt Hayman (Moderator) - Marketing Manager - Refract
You can find the video plus a full transcript of the webinar highlights and audio version for download here: