Monday, June 11, 2018

Webinar Highlights - Competitive Positioning in Your Software Demo

Last week I joined the fine folks at and Brian Geery from SalesNv to discuss how software vendors can best position themselves in relation to their competitors during demonstrations.

We've created a “highlights reel” of some of the key takeaways from the call.
The speakers were:
·         Yours truly, Peter Cohan – Great Demo! Principal - The Second Derivative
·         Brian Geery - Managing Partner - SalesNv
·         Richard Smith - Co-Founder and Head of Sales - Refract
·         Matt Hayman (Moderator) - Marketing Manager - Refract

You can find the video plus a full transcript of the webinar highlights and audio version for download here:

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