Webinar Highlights - Competitive Positioning in Your Software Demo

Last week I joined the fine folks at Refract.ai and Brian Geery from SalesNv to discuss how software vendors can best position themselves in relation to their competitors during demonstrations.

We've created a “highlights reel” of some of the key takeaways from the call.

The speakers were:

·         Yours truly, Peter Cohan – Great Demo! Principal - The Second Derivative

·         Brian Geery - Managing Partner - SalesNv

·         Richard Smith - Co-Founder and Head of Sales - Refract

·         Matt Hayman (Moderator) - Marketing Manager - Refract

You can find the video plus a full transcript of the webinar highlights and audio version for download here:

Enjoy!