In spite of guidance to the
contrary, many sales people still consume 10 or 20 minutes in demo
meetings delivering (inflicting) a corporate overview. Why?
- Partly
because they feel it is their job to do these (it’s not);
- Partly
because they think the customer is really interested in a corporate
overview (we’re not);
- Partly
because they haven’t learned their real role in demo meetings (see
my article).
Well, here’s a novel
solution: record and post a current, clean and complete corporate
overview presentation on your corporate website, delivered by one of your best
corporate “talking heads”. That way your company can:
- Ensure
that the overview is done in a professional manner.
- Ensure
that the message is consistently delivered.
- And
most important, stop consuming that time in demo meetings…!
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