What is the “Butter Test”? It’s another term for the “5-Second” analysis for user interface navigability. Very simply, it is a method to ensure that the minimum effort is required to complete any function or task.
We can apply the same principle to demos, as well!
Every pathway we show in a demo needs to be as short as possible (Just “Do It!”). The more clicks or steps that are shown, the rougher the journey.
More clicks or steps generates more friction, resulting in more work for your prospect (and for your sales process). It’s simple physics!
Make your demos “as smooth as butter…!”
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