Friday, October 6, 2023

A Prospect’s Tale


A Hopefully Humorous Account of Woe and Triumph


(A Never Stop Learning! Article)


What’s in this article for you?


Part 1: The Long Trip to Nowhere

  • A Lesson in Lead Churn
  • False Pretenses
  • A Harbor Tour Demo
  • A Pointless Proposal
  • A Murky Deep Dive
  • Another Pointless Proposal
  • A Painful POC
  • A Proposal of Pure Panic
  • Ghosting to No Decision

Part 2: Buying Beautifully

  • A Knowledgeable Initial Contact
  • Enablement Enlightenment
  • Once Burned…
  • Delightful Discovery
  • A Great Demo!
  • A Pleasant Purchase
  • An Intelligent Implementation
  • An Expansive Renewal

I was at a conference and ran into an old colleague who is now the CRO at a successful, mid-size B2B software company. After a brief dialog, he said, “I have a great story for you…!”


You’ll find the rest of this saga here: https://greatdemo.com/a-prospects-tale-humorous-account-of-woe-and-triumph/


Enjoy!

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