A Never Stop Learning! Article
“After working as presales prior to the sale, then assisting with implementation, and then continuing in a CSM role, the customer said it was the most successful major project ROI they’d ever seen – and extended an offer to hire me!”
– Presales Practitioner
“Our objective is to maximize CLV (Customer Lifetime Value) for every customer.”
– Member, Board of Directors, SaaS Company
What’s in This Article for You?
- A customer’s perspective
- High-fidelity handoffs
- The enormous value of relationships
- What happens as companies grow?
- How about a hybrid approach?
- Another intriguing hybrid!
Nearly all vendors struggle to find the best approach to align staff for each of the various customer-facing roles from presales, through implementation, to customer success. Some organizations have an account-based approach, with one or more individuals assigned to handle the entire continuum. Others prefer a more specialized structure, where one set of players focuses entirely on presales, another on implementation, and yet another on customer success. And some organizations employ a hybrid approach, mixing and matching individuals’ skills and strengths to the various roles and combinations of roles.
Clearly, there are many options to explore! Let’s begin with the customer’s perspective.
You’ll find the balance of this article here: https://greatdemo.com/best-approaches-presales-customer-success-continuum/
Enjoy!
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