Stunningly Awful Demos: The Top Ten List of What NOT to Do

 

(A Collection of Demo Don’ts!)

 

A Never Stop Learning! Article

 

Here’s a collection of poor strategies, failed tactics, bad errors, and faulty steps you can take to increase the likelihood that your demo will be a failure. We recommend that you avoid doing these things!

 

If your organization’s demos are not as successful as you wish, consider using this list as an assessment tool. If these items occur frequently you may want to make some changes!

 

What “Don’ts” Are in This Article for You?

 

Bite-size or full meal learning: Your choice! You can sample each of these on their own or consume the full article. Either way, you win! Here’s the menu:

1. Be unclear on your Prospect’s Needs: “The Harbor Tour.”
2. Present a Long Linear Demo that saves the best for last: “Where is this going…?” 
3. Start with a Corporate Overview: “Death by Corporate Overview…”  
4. Don’t reconfirm the Time Constraints for the meeting: “Sorry, we’re out of time…”
5. Pack as many Features and Functions into your demo as possible: “And another thing you can do is…”
6. Show the same demo, regardless of your Prospect’s Needs or Interest: “One for all…”
7. Let Questions drive you into the weeds: “But what about…?”
8. Don’t use the Annotation and Other Tools in your online demos: “Can you see my screen…?”
9. Don’t describe your big Wow! Screens: “Doesn’t that look great…?”
10. Avoid Summarizing: “And the next really cool thing I want to show you is…”
11. Plus, a BONUS “Don’t”!

Each delightful “Don’t” also includes a solution to help you improve and avoid SAD (Stunningly Awful Demo) outcomes. Enjoy!

 

https://greatdemo.com/stunningly-awful-demos-top-ten-list-of-demo-donts/