Monday, April 15, 2024

Demo Do: Post-Demo Reviews

How many of you do regular post-demo reviews (aka “curbside reviews”)? What do you assess? For example:

 

-       What went well?

-       What could have been done better or differently?

-       What resonated and what did not?

-       Was discovery done sufficiently and was it accurate?

-       What were the action items for both parties?

-       Were there any surprises?

-       Did you achieve your objectives? Did your prospect achieve theirs?

 

How often are your post-demo reviews done?

 

-       Always

-       Most of the time

-       Occasionally

-       Never

 

Who participates?

 

-       Sales

-       Presales

-       Sales management/frontline management

-       Presales management/frontline management

-       Others (who?)

 

In my experience, those who complete regular thoughtful, structured post-demo reviews enjoy increased rates of improvement in their demos and discovery processes yielding higher win rates and faster sales cycles. How about you?

No comments: