How Many Mouse Clicks Are in Your Demos? Beware the Horrors of Click Fatigue!

  

Perform and record your typical demo and count the mouse clicks. How many clicks were there?

 

10-25? Bravo for you!

50? OK…

100? Oh oh…

200? Ugh…

300? Ouch!

500? Zzzzzzz….

 

Each additional click makes your software look more and more complicated, confusing, and hard to use. 

 

Evaluate your demos: If you click an average of once every 10 seconds, then in a 1-hour demo your prospects will see 360 clicks. Every click you execute is tacitly asking your prospect to remember that action, but humans have a very limited capacity for short-term memory. That’s a lot to remember! It’s tiring and it causes “Click Fatigue!”

 

Very simply, the more clicks, the more confusing and complicated your software will appear to your prospect. To paraphrase Sting in an old song,

 

“Every click you make, 

Every tap you take…” 

 

is making your software look harder to use and putting you at risk of Buying It Back.

 

In Great Demo! methodology we say, “Use the fewest number of clicks to execute every demo pathway!” 

 

Ask yourself, “Am I really presenting our software in the best possible way? Am I really using the fewest number of clicks?”

 

You’ll find many more pragmatic tips and practices in Great Demo!