Sadly, not enough!
Most focus on the least important idea:
how the software works.
And they ignore
what problems need to be addressed,
why it is important, and the
value of making the change.
Use these attributes and assess -
Setting Context:
Who is this for (who should watch it and why)?
Problem Identification:
What problems are being addressed (or need to be addressed)?
Solution Presentation:
What solutions are offered?
Value Communication:
What is the tangible value of making the change?
Length:
Is the length consistent with the objective of the demo?
(E.g., Vision Generation vs Technical Proof vs Training)
Call to Action:
What do you want your prospect to do?
Simplicity:
Does it communicate a message that can be easily retold?
Clarity:
Is it easy to understand?
Engagement:
Are prospects focusing on the demo or multi-tasking?
And here are resources to help improve your automated demos:
Reading:
https://greatdemo.com/automated-demos-best-practices-specific-guidance/
Self-paced online training:
https://demoboost.com/courses/great-demo-playbook
Hands-on workshops for individuals and teams:
Paul Pearce PPearce@GreatDemo.com (Americas)
Natasja Bax NBax@GreatDemo.com (EMEA)
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