A prospect reported:
“We told the vendors over 90% of orders came via phone
and need to be completed in 45 seconds.
One vendor decided to show all the different ways
to access features and the different options for creating orders.
They spent 5 minutes creating an order as they did all this.
Our response:
'This is too complicated for us;
we'll never get an order done in 45 seconds.’”
(Thanks, Ted!)
Moral: Execute ALL demo pathways using the fewest number of clicks!
Just “Do It” – Great Demo!
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