Buck’s Restaurant in Woodside, California was renowned as a place where many Silicon Valley startups were founded. Stories of cocktail-napkin drawings sketched at Buck’s that resulted in new and disruptive products and new market categories abound.
When you were greeted at reception, the employee would not ask, “How many
are you in your party?” but rather, “Who are you meeting?” Truly a fabulous place!
Imagine my surprise when I happened to glance behind the counter at Buck’s cash register machine (today we’d call this a POS device: Point of Sale) and noted that it was running DOS (yes, DOS).
Amazed, on my way out I asked Buck, “Tell me, why are you still using a DOS-based payment system?”
He said, “It works. No compelling reason to change…”
Moral: The Technology Adoption Curve strikes again!
Learn more about doing discovery across the Technology Adoption Curve starting on page 300 in Doing Discovery: https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/
If you missed some of these knowledge nuggets, you’ll find more patiently waiting for you at https://greatdemo.com/blog/.
AND you’ll find 35 additional story gems in my new book, “Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)” here: https://tinyurl.com/yc7rsrmy
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