Of course, everyone knows the three types of fun:
- Type One Fun: It was fun while it was happening, and it is fun to talk about it afterwards.
- Type Two Fun: It was not fun while it was happening, but it is fun to share the story.
- Type Three Fun: It was not fun while it was happening, and it is still painful to speak of it!
Intriguingly, Type Two Fun experiences often have many of the elements that enable a successful story, and “The Hero’s Journey” story structure, in particular.
For example, business travel frequently results in delays, cancellations, and other challenging experiences that, when overcome, can yield entertaining and satisfying stories. Most of us have endured these situations and, once the trip was over, turned them into stories that we retell (sometimes over and over!).
Similarly, seeing your customers overcome their business challenges (using your solutions) can provide you with great stories to use in your discovery conversations, demos, and other interactions.
If it was painful at the time, but is now enjoyable to relate, you’ve got a good candidate for a compelling story!
For a few examples, see the 35 short stories in Suspending Disbelief:
No comments:
Post a Comment