Thursday, September 4, 2025

“Walk You Through Our Demo?”


Why do people always offer to “walk” me through a demo of their software? 


Frankly, I’d prefer to run!

 

“Walking” implies a long, detailed, painful, boring demo, drifting through irrelevant features, stumbling across extensive fields of Set-up Mode, twisting and turning down unproductive paths of meaningless options, while wondering and wandering towards hazy horizons…

 

Instead, please take the express route:

 

-       Show me the most important thing (I need) first

-       Do It in the fewest number of clicks

-       Map to my interests using Inverted Pyramid

 

And here’s the expert GPS to guide you!

https://www.amazon.com/dp/B0C9SNKC2Y/

No comments: