Symptoms: Presenter offers an ever-growing list of options linked together by “if…”
Ifs often multiply rapidly, boring your audience and making your software appear complex, confusing and hard to use. May also precipitate detailed, pointless questions (“Stupid Questions”) on topics of little interest and low value.
Examples: “So, if you want to open an existing one, you click here and…”
“Then, if you want to create a new one, then you choose ‘New’ and…”
“Next, if …”
Whooping If is often compounded by Conjunctionitis, where each if is immediately preceded by an or. For example:
“You can start here, or if you want to work from a template, you can click here, or if you want you can import one, or if you need to export one you can…”
Cure: Inhale deeply. Exhale slowly. Consciously stifle your ifs. When the urge to if increases, use a Biased Question instead (e.g., “Many of our other customers have found that the ability to ____ saved them hours every week. Is this something that might also be of interest to you?”).
Consume Great Demo! through page 236. https://www.amazon.com/dp/B0C9SNKC2Y/
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