From the fabulous Hosts:
“Stories are what make us human.
They’ve helped us pass down knowledge
and values for generations.
Take the tortoise and the hare.
You already know the lesson, because stories stick.
They spark emotion. And emotion is what we remember.
That’s why we were hyped to bring Peter Cohan
back on Diary of a Sales Engineer 🎙️
We dug into his new book, Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons Learned)
.
He read a few of his favorites, and we shared some big laughs along the way.
🎁 And yep, Peter’s giving away a SIGNED copy of the book to one lucky listener (details below)
YouTiube: https://www.youtube.com/watch?v=U8T8E2N7Fo4
Spotify: https://open.spotify.com/episode/0GfIbZLw2KR9t9sfyYqwMI?si=ol68edgsSLO1LBptoF_L8w
This episode is light, deep, and packed with storytelling wisdom.
→ Listen in.
→ Learn something new.
→ And maybe win a signed book 👀
hashtag#ducklife hashtag#salesengineering hashtag#presales hashtag#storytelling hashtag#podcast”
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