What Is a Compelling Image Worth in a Demo?

Multiple Choice:

A) One compelling software screen, properly presented, is worth 1000 words.

B) One compelling software screen, properly presented, is worth 1000 mouse clicks.

C) One compelling software screen, properly presented, is often the difference between winning the business, losing the business, or a No Decision outcome.

D) All of the above.

Hint – choose “D”! The full answer can be found here – see chapter 7.